Runway ReportSep 01, 2012
Saint Louis Fashion Week
An insider's guide on where to go, who you'll see and the fall runway fashions you won't want to miss
Story: Jennifer Dulin Wiley
Photos: Lily Liu
It goes without saying that Saint Louis Fashion Week, presented by Brown Shoe Company, is my favorite event of the year. As if my fashion addiction needed more fuel, I spend a week in October sitting front-row at the runway shows, being behind the scenes with the designers and models and taking full advantage of the opportunity to shop many of the looks just seen on the runways following the fashion shows. If you’re debating between buying the all-week pass or an individual night ticket, let me help you make the right decision.
Night 1 | Brown Shoe Company Presents Project:Design! Tuesday, Oct. 9, Saint Louis Science Center Exploradome
As one of the judges for this year’s Project:Design! competition, I absolutely can- not wait to see the collections that our top six designer finalists will show on the runway. The online competition showcasing St. Louis fashion designers culminates in this final runway bat- tle, as the contestants with the most online votes compete for the title of St. Louis’ hottest up-and-coming designer. As an added bonus this year, the contestants will be creating a look inspired by a trip to the GM Design Center in Detroit. I, for one, can’t think of a better way to kick off the week.
Night 2 | Macy’s at Saint Louis Galleria Presents: Putting It All Together Wednesday, Oct. 10, Macy’s Saint Louis Galleria
I absolutely love the way that Macy’s puts special Fashion Week signage on all of the looks presented in their fashion shows. It makes it dangerously easy to snag a trend following the show, which showcases the fall 2012 trends for men and women. Guests will receive 25 percent off of any purchase from the Impulse and INC International Concept departments during the event. Plus, make a $5 donation to St. Louis Children’s Hospital and receive a $10 Macy’s Savings Card to use that night.
Night 3 | Saint Louis Galleria Presents: Fall in Fashion
Thursday, Oct. 11, Saint Louis Galleria
Because every night of Fashion Week has its own personality and style, I’m excited to see the interpretation of a new runway show added to the lineup this year, presented by the Saint Louis Galleria. A collection of various designers and brands throughout the Saint Louis Galleria will be working together to create a fun and fashion-forward show. All ticket proceeds benefit HavenHouse St. Louis.
Night 4 | Plaza Frontenac Presents: Indulge
Friday, Oct. 12, Plaza Frontenac
Being the shopaholic that I am, Frontenac is a tempting place—even on a regular day. But, throw in a fabulous fashion show with luxury brands from its top stores to benefit Cardinal Glennon, and the temptation is almost impossible to beat. Let’s just say, I’ll be stocking up on my own 2012 fall fashion collection with the best of what Plaza Frontenac has to offer.
Night 5 | ALIVE Magazine Presents: Liquid Style
Saturday, Oct. 13, Pointe 400
There’s no better way to close Saint Louis Fashion Week than with a showcase of the city’s top boutiques. This runway show never disappoints, and this year promises to be better than ever with fashions by Cha, Devil City, Esther, Ivy Hill, Sole & Blues, The Eye Bar and the winning designer of Project:Design!—all with footwear by Brown Shoe Company. The hot-for-fall styles you’ll see will each have their distinct flavors—but will undoubtedly be undeniably good. My biggest problem following the week will be which boutique to shop first.
Tickets and info at saintlouisfashionweek.com. Join the conversation with #STLFW.
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