New to Town: Haute Hub

Set to open its doors on Aug. 20, the new Collective at Mercantile Exchange—the longawaited brainchild of fashion industry veteran Nicole Benoist and retail guru Sara Hentz—is best described as STL ’s answer to Paris’ esteemed Colette. Positioned in primo territory, next to Downtown’s new movie theater and a host of new restaurants in the MX District, the new shopping concept will be segmented by vendor, each offering select merchandise in a clean, industrialfeeling space. Shoppers can expect to find jewelry, readyto- wear and home décor by some of the city’s most reputable retailers, including Ivy Hill, Byrd Style Lounge, Q Boutique, Wai Ming, Genovese Jewelers, Adam Foster Fine Art Jewelry and Roots. A true one-stop shop, there will even be a minimarket, where favorites by Companion and Pie in the Sky Bakery will be available for purchase. Be sure to check out the new space at 626 Washington Ave.