You could be forgiven for automatically associating the phrase “eco fashion” with either “high prices”‘ or “drab style”: green couture has been guilty of both. The beauty of the concept, though, is that any clothing can be green(er): pieces that last for a long time, for instance, certainly have a lighter footprint than “throwaway fashion,” and our choices about caring for our clothes can certainly decrease their impact.
That’s the idea between Ecover’s Green Closet campaign: the clothes we choose to buy do make a difference, but the environmental impact of those clothes doesn’t stop at the checkout counter. So, through a wide variety of social media channels – the company’s US blog, it’s Facebook page, Pinterest, Twitter – the cleaning products manufacturer is digging into the details of building and maintaining a (you guessed it) green closet of clothing.
Among many features published or upcoming at Green Closet:
- Profiles of eco-minded designers Tara St. James and Auralis;
- Tips for caring for your clothes… whatever they’re made of;
- Insights from famous greenies such as Penelope Cruz and fashion model Angela Lindvall;
- Contests that give you the opportunity to win some of the latest green fashion.
Of course, Ecover makes eco-friendly laundry products, so they’ve got plenty of incentive to push all of the angles on keeping your wardrobe green. But there’s much more than marketing going on here: plenty of useful information for the green fashionista, regardless of what detergent you use.
Got your own tips for keeping the closet green, even if all of your cotton isn’t organic? Share them with us.
Jeff McIntire-Strasburg is the founder and editor of sustainablog. Keep up with his latest at Twitter, Facebook, and Google+.
