Indulge
Friday, October 12, 2012
Plaza Frontenac
Last night, Saint Louis Fashion Week took over Plaza Frontenac for a runway show featuring the hottest trends from upscale retailers and boutiques. Feminine shapes dominated the runway, with structured pieces replacing flowing fabrics. We loved the layered looks, showing that fur–faux or real–is the mega-trend this season. With styles by lululemon athlietica, ivivva, Ann Taylor, Eileen Fisher, Banana Republic, Hot Mama, Juicy Couture, Talbot’s, Lucky Brand, White House Black Market, and BCBG MaxAzria, there were looks for any stylista–from classic to athletic to rocker.
Here’s a peek behind the scenes, courtesy of our Social Media Team. Follow us on Twitter and Instagram (@alivemagstl) to get live coverage of our events!
- Sam Edelman boots from @BrownShoe complete the look backstage!
- Stonewater Spa provided models with hair and makeup services pre-show.
- Glamming it up at Stonewater Spa pre-runway!
- Models in makeup at Stonewater Spa.
- ALIVE Style Team members work with models during the fitting!
- Models discuss the hottest trends backstage!
Before the show, guests enjoyed Bud Light Platinum and EFFEN Vodka cocktails in the Plaza Frontenac main lobby. They were also given the opportunity to learn more about the event’s charity partner: SSM Cardinal Glennon. SSM Cardinal Glennon is a not-for-profit pediatric medical center serving children of all ages in Missouri, Illinois and around the world. Guests at last night’s event had the opportunity to sign up for a Glennon Card, the new fundraising project for the organization. Our Street Style Team scouted out the hottest looks as guests mingled and learned about the charity partner. Check out these hot #streetstyle trends!
- Hope Hebrank in a red dress with adorable big black bow!
- Mandy Schmitt wears @EileenFisher.
- Sarah Malcolm in a printed Nicole Richie dress from @macys.
- @katiealexanderr, @alissajeanne, @kszorady make a matching trio in black and gold!
- Aquira Foster @taintedglass23 in a trendy 70s style headband from @urbanoutfitters.
- Loving the teal and sequins!
There’s one night left of Saint Louis Fashion Week, and it’s one you won’t want to miss. Tonight, we head to the gorgeous terrace at Pointe 400 for Liquid Style, featuring the chicest boutiques in St. Louis. Purchase your tickets here!

















