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LURE By Amy De La Hunt Party like the VIP you are at this new Downtown nightclub.
There’s no “us” and “them” mentality between the VIP areas and the rest of the house at Lure, the new lounge on Washington Avenue—the whole club is VIP. Lure’s allure is that all the tables are bottle service. No matter if you paid $40 for X-Rated Fusion Liqueur or a couple hundred bucks for exquisite champagne, everyone is treated the same. You can forgo a table altogether and sip your drinks while leaning against the long white bar—its padded front seems designed to ensure that even those who don’t snag a table can taste a little luxury. Beer, champagne and shots predominate the drink options, but the bartenders can mix a mean martini too, so it’s a little tempting to stake a claim by either the aforementioned bar or another smaller one, tucked away near the entrance. From his turntables in a whiteupholstered booth high above the crowd, DJ Yoshi, Lure’s resident spinner of hip-hop and dance tracks, is going to try to pull you away for your comfortable perch at the bar. (Lure is brinigng in celeb DJ and L.L.’s BFF, Samantha Ronson). After all, it’s only a few steps from the bars to the dance floor, a beckoning all-white surface so void of flaws that the management has been known to walk around with a fl ashlight to pinpoint any spills or scuffs that might mar it. The cumulative effect of the monochromatic floor, bar, walls, curtains, columns and ceiling—with a few huge mirrors strategically placed to amplify the brilliance—is a little like dancing on a cloud. At the raised bottle-service tables just past the dance floor, the color scheme shifts to red. This continues as you go deeper into the club, culminating in sleek red-and-black restrooms. There’s a diversity of motives among the patrons at Lure. Some are out celebrating bachelorette parties, some are checking out the bachelorette’s friends. But everyone looks swank enough to be a VIP. (It helps, perhaps, that one of the owners, Steve Garnett, runs a modeling agency and fashion photography business and frontman Tony Trupiano is an experienced nightlife veteran). But Lure manages to avoid the pitfall of condescending to the aspiring VIPs at its tables, and that’s the best reason of all to have your limo driver drop you off at its doorstep. |
Where To Go LURE 1204 Washington Ave. |
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